If you want to see how many people click your ads and go on to make a purchase, then the UET can easily do this. You can use the tool to track several different goals. Microsoft’s Universal Event Tracker is another useful tool to keep up to date with the efficacy of your ads. Microsoft Universal Event Tracking (UET) Tag Helper If not, then you know that you can quite easily compete with them if you go one step ahead and fully track your conversions and implement the proven best practices. To be really sneaky, you can also use Google Tag Assistant to check if the best competitors in your industry are using conversion tracking on their site. There’s also the useful feature of Google Tag Assistant Recording which provides a recording of what a typical visit to your site looks like. You can use the extension to verify that Google Analytics and Tag Manager are working correctly and make sure that you’re tracking your conversions. Google Tag Assistant will therefore be a must-have Chrome extension for you. If you run an online business, then it’s more than likely that you’ll have set up one or more of Google’s tools like Google Analytics or Google Tag Manager, and it’s also likely that you’ll be running Google Ads. This includes installing any available tracking extensions to measure the behaviour of your potential customers. For example, if a client comes to me who I know is running Facebook Ads and I can see that they don’t have the Facebook Pixel installed using the Facebook Pixel Helper, I immediately know that they aren’t running any conversion campaigns, meaning they’re leaving money at the door.”īasically, if you’re going through the effort of running ads in the first place then you may as well make sure you do them properly. “They’re fantastic tools to give you a quick peek into how serious businesses are about tracking their marketing efforts. You’re going to want to know whether your adverts are performing well or not and then you can go from there and make any necessary changes.įor our Paid Media Manager, JP, these Chrome extensions are also a clear indicator of potential business opportunities for potential clients: If you’re running paid ads on Google, Facebook or TikTok, then being able to measure your success is vital.
#FB PIXEL TESTER INSTALL#
Why install Chrome extensions for tracking? So, in this week’s blog post, we’re going to talk through some of our favourite Chrome extensions that you can use to track your paid advertising data and ensure your Pixels are working properly.
#FB PIXEL TESTER CODE#
But when you’re dealing with tools that need to be installed with code you might want some extra precautions to make sure that everything’s working correctly.
That’s why Pixels and other trackers are necessary to make sure that you’re collecting as much data as possible. Therefore, any tools that make tracking your data easier is a godsend as far as we’re concerned. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having a positive impact rather than a negative one. Clearly, we’re the life and soul of any party that we’re invited to!ĭata is so important to the success of any paid media campaign. At Blaze Media, we’re massive fans of data.
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